Can San Francisco’s Movie Theater Decision Sink the July 17 Opening of ‘Tenet’?

Can San Francisco’s Movie Theater Decision Sink the July 17 Opening of ‘Tenet’?
San Francisco Mayor London Breed Thursday announced that the city’s stage-three reopening, which includes cinemas, is tentatively set for mid-August. That, of course, is a month later than the scheduled release of the first two major studio films, “Tenet” (Warner Bros.) on July 17 and “Mulan” (Disney) on July 24.

Is this a major blow for the chances that these two films will open nationally and worldwide? By itself — no. But in the larger context, possibly.

The plan affects only those theaters within the boundaries of the city of San Francisco, which accounts for about 900,000 people in a metropolitan area of about 4.8 million. For a normal, first-run wide release, that would mean just five theaters out of about 4,000 in North America. Even as top-grossing locations, they’re still small in terms of the total gross. For “Dunkirk,” which made over $50 million in its opening weekend, these theaters contributed less than $400,000.

However,
See full article at Indiewire »

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