CBS Marketing Department Seriously Impacted By Layoffs Amid Restructuring; 3 Senior-Level Veterans Exit – Update

  • Deadline
CBS Marketing Department Seriously Impacted By Layoffs Amid Restructuring; 3 Senior-Level Veterans Exit – Update
Exclusive, Updated with more information: Two days after the latest round of ViacomCBS post-merger layoffs, which was focused primarily on the entities within the CBS Entertainment Group, more details about the scope of the cuts are emerging.

One of the most impacted divisions was CBS Marketing, which saw 30-40 layoffs, I hear. That was almost 10% of all pink slips handed out on Wednesday, believed to be around 400. The list of departures included the three most senior CBS veterans in the department: Garen van de Beek, Evp and Creative Director, CBS Marketing, Lori Shefa, Svp and Creative Director, CBS Marketing, and Lesli Lawrence, Svp & Creative Director Print Advertising.

Van de Beek had been at the network 21 years, Shefa – 23, Lawrence – 12. Along with Evp Marketing Anne O’Grady, who departed in March, they were key members of former Marketing President George Schweitzer’s team behind the marketing campaigns that helped CBS’ rise to
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