One of the most impacted divisions was CBS Marketing, which saw 30-40 layoffs, I hear. That was almost 10% of all pink slips handed out on Wednesday, believed to be around 400. The list of departures included the three most senior CBS veterans in the department: Garen van de Beek, Evp and Creative Director, CBS Marketing, Lori Shefa, Svp and Creative Director, CBS Marketing, and Lesli Lawrence, Svp & Creative Director Print Advertising.
Van de Beek had been at the network 21 years, Shefa – 23, Lawrence – 12. Along with Evp Marketing Anne O’Grady, who departed in March, they were key members of former Marketing President George Schweitzer’s team behind the marketing campaigns that helped CBS’ rise to