Labels Ignored BMW Kenny for Years, But Now They’re All Trying to Sign Him

Labels Ignored BMW Kenny for Years, But Now They’re All Trying to Sign Him
In 2017, Kenneth Coby played a bad show and decided to quit music.

As Soundz, he had co-written and co-produced hit singles for Rae Sremmurd, Justin Bieber, and Trey Songz. But like many songwriters, Coby harbored dreams of being a solo artist, and he was on the road opening for the R&b singer Jeremih, hoping to prove his worth. “Everyone has bad shows,” Coby says. But a long string of frustrating setbacks in an uncaring industry culminated in that subpar performance, after which Coby contemplated abandoning music all together.

He didn’t,
See full article at Rolling Stone »

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