Freeform’s Tricia Melton is following Tom Ascheim to Warner Bros.
Melton, who was Svp, marketing, brand, creative and communications at the Disney-owned cable network becomes Chief Marketing Officer at Warner Bros. Global Kids, Young Adults and Classics.
She will report to former Freeform boss Ascheim, who is joining the company as President of Global Kids, Young Adults and Classics on June 15.
In the new role, she will oversee marketing and brand strategy for the unit which houses Cartoon Network, Adult Swim, Boomerang as well as Warner Bros. Animation and Turner Classic Movies (TCM).
Marketing for Cartoon Network, Adult Swim and Boomerang were previously overseen by Michael Ouweleen, who was recently promoted to President, Adult Swim.
Melton will be based at the Warner Bros. studio in Burbank and begin working remotely on June 29.
It marks a return to the WarnerMedia group, having previously been Svp, entertainment marketing and branding for TBS,...
Melton, who was Svp, marketing, brand, creative and communications at the Disney-owned cable network becomes Chief Marketing Officer at Warner Bros. Global Kids, Young Adults and Classics.
She will report to former Freeform boss Ascheim, who is joining the company as President of Global Kids, Young Adults and Classics on June 15.
In the new role, she will oversee marketing and brand strategy for the unit which houses Cartoon Network, Adult Swim, Boomerang as well as Warner Bros. Animation and Turner Classic Movies (TCM).
Marketing for Cartoon Network, Adult Swim and Boomerang were previously overseen by Michael Ouweleen, who was recently promoted to President, Adult Swim.
Melton will be based at the Warner Bros. studio in Burbank and begin working remotely on June 29.
It marks a return to the WarnerMedia group, having previously been Svp, entertainment marketing and branding for TBS,...
- 6/3/2020
- by Peter White
- Deadline Film + TV
Similar News
Ellen DeGeneres Quitting Stand-Up Comedy After Next Special?
- 5/13/2024
- by Shawn Lealos
- TV Shows Ace
Ellen DeGeneres Sets Final Comedy Special With Netflix: ‘Yes, I’m Going to Talk About It’
- 5/13/2024
- by Ethan Shanfeld
- Variety Film + TV
Former Talent Agent Launching Mokster, Southeast Asia Sales Company at Cannes Market
- 5/10/2024
- by Patrick Frater
- Variety Film + TV
Steven Seagal once broke Sean Connery’s wrist while training him for a Bond movie
- 5/13/2024
- by Chris Bumbray
- JoBlo.com
Tuanh Dinh Joins Zealot Trailer Agency As Head Of Digital
- 5/13/2024
- by Matt Grobar
- Deadline Film + TV
‘Yellowstone’: Kevin Costner Says He’s Taken “A F*cking Beating” & Hold Hope For “Maybe” A Sixth Season
- 5/13/2024
- by Edward Davis
- The Playlist
‘Lord of the Rings’ Anime Feature, DC’s ‘Creature Commandos’ Set for Warner Bros. Presentation at Annecy
- 5/13/2024
- by Ryan Gajewski
- The Hollywood Reporter - Movie News
Adult Swim's Demented Humor Lives on in Smiling Friends
- 5/13/2024
- by Dan Schindel
- Primetimer
Survey: 63% of Americans Spend 6+ Minutes Trying to Find Something to Watch; Are Smart TV Partnerships Key?
- 5/13/2024
- by David Satin
- The Streamable
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.