Freeform marketing veteran Tricia Melton has joined Warner Bros. Global Kids, Young Adults and Classics as chief marketing officer, the company announced Tuesday.
The move will reunite her with former Freeform president Tom Ascheim, who will join the division as president starting June 15. She will oversee the global marketing and brand strategy for the new division, which includes Cartoon Network, Adult Swim and Boomerang, as well as the television side of Warner Bros. Animation and Turner Classic Movies (TCM).
Melton will begin work on June 29, reporting to Ascheim.
Also Read: Tom Ascheim to Leave Freeform to Run Kids, Young Adult Programming for Warner Bros.
“Tricia is creative, strategic and ahead of the curve when it comes to innovation in marketing,” said Warner Bros. chair and CEO Ann Sarnoff. “We’ll look to her expertise and experience to help us shape our overall messaging and consumer outreach as we formally launch a unified kids,...
The move will reunite her with former Freeform president Tom Ascheim, who will join the division as president starting June 15. She will oversee the global marketing and brand strategy for the new division, which includes Cartoon Network, Adult Swim and Boomerang, as well as the television side of Warner Bros. Animation and Turner Classic Movies (TCM).
Melton will begin work on June 29, reporting to Ascheim.
Also Read: Tom Ascheim to Leave Freeform to Run Kids, Young Adult Programming for Warner Bros.
“Tricia is creative, strategic and ahead of the curve when it comes to innovation in marketing,” said Warner Bros. chair and CEO Ann Sarnoff. “We’ll look to her expertise and experience to help us shape our overall messaging and consumer outreach as we formally launch a unified kids,...
- 6/3/2020
- by Reid Nakamura
- The Wrap
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