The Emmys work in mysterious ways, and this year, predicting the frontrunners in this sprawling annual contest is made more difficult by the pandemic, which has kept 25,000 TV Academy members home watching television. “We do a lot of guessing,” said one veteran awards campaigner. “We don’t know who everybody is.”
At least Emmy voters have time to sample more online content, and while awards campaigners have figured out how to showcase their talent and stage Fyc panels online (swag and parties have little currency), it’s still hard to measure their reach and impact. “It has shifted because we all have shifted,” said one Emmy strategist. “People are experimenting with new shows and seeing more. But the stuff has to be good.”
That could mean that the usual advantages thrown to shows spending the most on awards campaigns may not apply for Emmys 2020. Each year, the networks and studios...
At least Emmy voters have time to sample more online content, and while awards campaigners have figured out how to showcase their talent and stage Fyc panels online (swag and parties have little currency), it’s still hard to measure their reach and impact. “It has shifted because we all have shifted,” said one Emmy strategist. “People are experimenting with new shows and seeing more. But the stuff has to be good.”
That could mean that the usual advantages thrown to shows spending the most on awards campaigns may not apply for Emmys 2020. Each year, the networks and studios...
- 6/22/2020
- by Anne Thompson
- Indiewire
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