Cannes Market officially wrapped its first ever virtual edition on Friday. While many deals are still in the works, here are the five takeaways from this unusual 2020 edition:
The Winners
Cannes’ Marché du Film and the Hollywood agency-led A Demain Platform initiative delivered on the dealmaking front, re-invigorating the market after months of anxiety-inducing lockdown. The number of participants, projects launched and deals closed showed that the industry is still standing – in spite of the massive disruption created by the pandemic. More than 10,000 professionals took part in the virtual Cannes Marché du Film while the scheduled 12,000 screenings drew 42,000 views, said Jerome Paillard, the executive director of the Marché du Film. Panels and conferences also attracted record numbers of participants. On top of jump-starting the business and reconnecting people, the virtual format also had the merit of allowing folk who are usually not able to attend Cannes to take part, notably many producers,...
The Winners
Cannes’ Marché du Film and the Hollywood agency-led A Demain Platform initiative delivered on the dealmaking front, re-invigorating the market after months of anxiety-inducing lockdown. The number of participants, projects launched and deals closed showed that the industry is still standing – in spite of the massive disruption created by the pandemic. More than 10,000 professionals took part in the virtual Cannes Marché du Film while the scheduled 12,000 screenings drew 42,000 views, said Jerome Paillard, the executive director of the Marché du Film. Panels and conferences also attracted record numbers of participants. On top of jump-starting the business and reconnecting people, the virtual format also had the merit of allowing folk who are usually not able to attend Cannes to take part, notably many producers,...
- 6/29/2020
- by Elsa Keslassy and John Hopewell
- Variety Film + TV
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