The BBC, ITV, Channel 4, Channel 5 and Scotland’s Stv are joining forces to broadcast a short film that attempts to burnish the credentials of British free-to-air television at a time when U.S. media giants such as Netflix and Apple are becoming increasingly influential.
The five broadcasters are clearing their schedules at 8.58 Pm Wednesday to show the two-minute film Our Stories, which was created by Uncommon Creative Studio and directed by Sam Walker through Pulse Films. It is the first time they have collaborated on such an endeavor.
Emboldened by the role they have played during the coronavirus pandemic and increasingly keen to underline their value when viewers are turning to streamers, the broadcasters hope that the campaign demonstrates the power of TV and its ability to bring people together. They said it also represents a statement on their contribution to the UK creative economy.
Our Stories takes...
The five broadcasters are clearing their schedules at 8.58 Pm Wednesday to show the two-minute film Our Stories, which was created by Uncommon Creative Studio and directed by Sam Walker through Pulse Films. It is the first time they have collaborated on such an endeavor.
Emboldened by the role they have played during the coronavirus pandemic and increasingly keen to underline their value when viewers are turning to streamers, the broadcasters hope that the campaign demonstrates the power of TV and its ability to bring people together. They said it also represents a statement on their contribution to the UK creative economy.
Our Stories takes...
- 7/7/2020
- by Jake Kanter
- Deadline Film + TV
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