NBC’s Today is expanding to streaming, with a 24/7 channel service to launch Wednesday on NBCUniversal’s new streaming platform Peacock and on Today.com.
Today All Day will feature a mix of original video and broadcast programming, with an emphasis on lifestyle coverage like human interest entertainment, advice and cooking topics. The network said that Today personalities Savannah Guthrie, Hoda Kotb, Craig Melvin, Al Roker, Carson Daly, Willie Geist, Jenna Bush Hager, Sheinelle Jones, Dylan Dreyer, Kristen Welker and Peter Alexander will be featured.
It’s unclear how much of Today All Day will be original and how much will be repurposed from the four-hour broadcast. The service will be free but ad supported.
It’s also the latest expansion of the 69-year-old Today brand, which is now four hours per day. The show expanded to three hours in 2000 and to four hours in 2007.
Peacock has been emphasizing some...
Today All Day will feature a mix of original video and broadcast programming, with an emphasis on lifestyle coverage like human interest entertainment, advice and cooking topics. The network said that Today personalities Savannah Guthrie, Hoda Kotb, Craig Melvin, Al Roker, Carson Daly, Willie Geist, Jenna Bush Hager, Sheinelle Jones, Dylan Dreyer, Kristen Welker and Peter Alexander will be featured.
It’s unclear how much of Today All Day will be original and how much will be repurposed from the four-hour broadcast. The service will be free but ad supported.
It’s also the latest expansion of the 69-year-old Today brand, which is now four hours per day. The show expanded to three hours in 2000 and to four hours in 2007.
Peacock has been emphasizing some...
- 7/13/2020
- by Ted Johnson
- Deadline Film + TV
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