Chinese movie “Double World” will forgo a theatrical premiere in favor of a simultaneous online debut on Netflix and China’s streaming service iQiyi.
The news comes as China’s cinemas have yet to offer a timeline for reopening despite nearly six months of closures.
The film will stream via iQiyi in China on July 24. It will debut on Netflix, which is blocked in China, for all the other territories the platform operates in on July 25, the company confirmed Wednesday to Variety.
Made on a budget of around $43 million (RMB300 million) and comprised of 80% special effects, “Double World” will be the fifth most expensive new movie to ever premiere on iQiyi’s premium video on demand (PVOD) service, which launched in January as coronavirus took off.
Shifting to an online release “will provide some relief to the struggling production company in the nick of time, and it will also help...
The news comes as China’s cinemas have yet to offer a timeline for reopening despite nearly six months of closures.
The film will stream via iQiyi in China on July 24. It will debut on Netflix, which is blocked in China, for all the other territories the platform operates in on July 25, the company confirmed Wednesday to Variety.
Made on a budget of around $43 million (RMB300 million) and comprised of 80% special effects, “Double World” will be the fifth most expensive new movie to ever premiere on iQiyi’s premium video on demand (PVOD) service, which launched in January as coronavirus took off.
Shifting to an online release “will provide some relief to the struggling production company in the nick of time, and it will also help...
- 7/15/2020
- by Rebecca Davis
- Variety Film + TV
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