China reopened its cinemas on Monday after nearly five months of closure, but audiences are only trickling in.
The re-opening was restricted to theaters in cities and regions where the coronavirus is deemed to have been vanquished. That excluded Beijing, where recent weeks have seen a resurgence of Covid-19 cases.
By 6 p.m. local time, cumulative nationwide gross takings totalled $470,000 (RMB3.35 million), according to figures from measurement agency and consultancy Entdata. Earlier in the day, state media had reported that the total included more than $150,000 of prior bookings, which indicates that only modest numbers of cinema-goers made decisions on the day.
The slow pace of ticket sales in commercial theaters contrasted with buoyant first day sales for the Shanghai International Film Festival. Unconfirmed local sources report that the festival achieved over 100,000 ticket sales in the first 10 minutes of online ticketing. The festival will run July 25-Aug. 2.
Rewarding a degree of bold programming,...
The re-opening was restricted to theaters in cities and regions where the coronavirus is deemed to have been vanquished. That excluded Beijing, where recent weeks have seen a resurgence of Covid-19 cases.
By 6 p.m. local time, cumulative nationwide gross takings totalled $470,000 (RMB3.35 million), according to figures from measurement agency and consultancy Entdata. Earlier in the day, state media had reported that the total included more than $150,000 of prior bookings, which indicates that only modest numbers of cinema-goers made decisions on the day.
The slow pace of ticket sales in commercial theaters contrasted with buoyant first day sales for the Shanghai International Film Festival. Unconfirmed local sources report that the festival achieved over 100,000 ticket sales in the first 10 minutes of online ticketing. The festival will run July 25-Aug. 2.
Rewarding a degree of bold programming,...
- 7/20/2020
- by Patrick Frater
- Variety Film + TV
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