TalentX Entertainment, the digital talent management firm that represents top TikTok stars, including creator collective Sway LA, has joined forces with Warner Records (the label that reps Dua Lipa and The Black Keys) to launch a new music venture.
The first artist to sign a recording contract through the joint venture, which has been dubbed TalentX Records, is Josh Richards (20.3 million TikTok followers) -- a co-founder of TalentX as well as a former member of Sway LA, who announced a hiatus from the collective in May to pursue other opportunities, including music. Last month, Richards released the music video for "Still Softish," which has nabbed 27.4 million views on YouTube to date (below).
“TalentX is at the forefront of the social media revolution, particularly with the early discovery of breakout talent,” Aaron Bay-Schuck, co-chairman and CEO of Warner Records, said in a statement. “[TalentX CEO Warren Lentz] and the TalentX team are true forward thinkers,...
The first artist to sign a recording contract through the joint venture, which has been dubbed TalentX Records, is Josh Richards (20.3 million TikTok followers) -- a co-founder of TalentX as well as a former member of Sway LA, who announced a hiatus from the collective in May to pursue other opportunities, including music. Last month, Richards released the music video for "Still Softish," which has nabbed 27.4 million views on YouTube to date (below).
“TalentX is at the forefront of the social media revolution, particularly with the early discovery of breakout talent,” Aaron Bay-Schuck, co-chairman and CEO of Warner Records, said in a statement. “[TalentX CEO Warren Lentz] and the TalentX team are true forward thinkers,...
- 7/24/2020
- by Geoff Weiss
- Tubefilter.com
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