Harry Clein, a co-founder of PR Agencies Clein + Feldman and Clein + White, died June 18 in Atlanta, Ga. He was 82.
The Hollywood publicist suffered from chronic obstructive pulmonary disorder (Copd). His agencies represented numerous successful projects, from “Steel Magnolias” and “Heathers” to “Dazed and Confused.”
His first project at Clein + Feldman, which he founded in 1981 with Bruce Feldman, was “Sophie’s Choice.” The firm became Clein + White in 1989 when Cara White joined as a partner and Feldman left to work at the studios.
Clein also spearheaded the publicity and marketing for “The Blair Witch Project,” a new style of horror film that won the Independent Spirit Award and pioneered the found footage genre. The campaign focused on targeting youth audiences and integrated the internet into promotional plans, which was uncommon at the time, while also following traditional strategies.
Following the success level of his marketing for the film, he received...
The Hollywood publicist suffered from chronic obstructive pulmonary disorder (Copd). His agencies represented numerous successful projects, from “Steel Magnolias” and “Heathers” to “Dazed and Confused.”
His first project at Clein + Feldman, which he founded in 1981 with Bruce Feldman, was “Sophie’s Choice.” The firm became Clein + White in 1989 when Cara White joined as a partner and Feldman left to work at the studios.
Clein also spearheaded the publicity and marketing for “The Blair Witch Project,” a new style of horror film that won the Independent Spirit Award and pioneered the found footage genre. The campaign focused on targeting youth audiences and integrated the internet into promotional plans, which was uncommon at the time, while also following traditional strategies.
Following the success level of his marketing for the film, he received...
- 7/24/2020
- by Eli Countryman
- Variety Film + TV
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