How France’s Ocs Is Capturing Young Audiences With Local Originals

How France’s Ocs Is Capturing Young Audiences With Local Originals
Variety partnered with U.K.-based consultancy Ampere Analysis to delve into the top local and regional ad-supported and pay TV services that are competing with behemoths like Netflix and Amazon. For more, click here.

In France’s competitive market, Ocs, the pay TV service of French telco Orange, has been able to lure more than 3 million subscribers, becoming the country’s biggest local SVOD service.

Netflix, which launched in 2014 in France and now counts almost 8 million subs, has a content library of films and series that’s nearly eight times the size of Ocs’, but that hasn’t quashed the local’s momentum.

Though it’s not yet profitable, the 11-year-old Ocs has kept itself afloat thanks to a well-curated offering of premium content that differs from Netflixtitles. Ocs skews younger than the average French consumer, with more than half its users age 34 or under — and more affluent than Netflix’s subscribers,
See full article at Variety »

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