Facebook Adds Music Videos In Deal With Major Labels, Swipe At YouTube

Facebook Adds Music Videos In Deal With Major Labels, Swipe At YouTube
Facebook said Friday it will launching a new feature in partnership with top labels to bring official music videos to U.S. users, zeroing in on a space dominated by YouTube.

Partners including Sony Music, Universal Music, Warner Music, Merlin, BMG, Kobalt and indie labels and publishers will contribute content to a new destination for Music in Facebook Watch that users can explore by genre or artist, Tamara Hrivnak, VP of Music Business Development and Partnerships, Facebook wrote in a blog post announcing the move.

“Artist/Fan connection on Facebook is deeper and more authentic because of tools like Stories, Live, and custom Ar effects. Official music videos are re-born in that setting – they become part of the way people express identity and mood and bring a new dimension to the artist storytelling that happens on our apps every day,” she said.

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