Remember last week, when theaters worried about Universal negotiating a 17-day theatrical window? Good times.
On August 4, Disney announced it would bypass theaters to release “Mulan” on Disney+, with a $29.99 surcharge, on September 4 — the same Labor Day weekend currently occupied by Warner Bros.’ “Tenet,” which opens September 3. Traditionally, this holiday weekend doesn’t interest distributors; it’s a date that favors low-budget filler and the occasional horror title, as audiences are less likely to spend the last days of summer in movie theaters.
But these are nontraditional times. Both films have seen multiple date changes. Both films were viewed as exhibition lynchpins — the titles that would give theaters a one-two shot at restoring their business. Now, we’ll see both high-caliber movies open head to head on very different platforms.
Disney CEO Bob Chapek announced the “Mulan” move on an earnings call. He didn’t call it a strategy, and...
On August 4, Disney announced it would bypass theaters to release “Mulan” on Disney+, with a $29.99 surcharge, on September 4 — the same Labor Day weekend currently occupied by Warner Bros.’ “Tenet,” which opens September 3. Traditionally, this holiday weekend doesn’t interest distributors; it’s a date that favors low-budget filler and the occasional horror title, as audiences are less likely to spend the last days of summer in movie theaters.
But these are nontraditional times. Both films have seen multiple date changes. Both films were viewed as exhibition lynchpins — the titles that would give theaters a one-two shot at restoring their business. Now, we’ll see both high-caliber movies open head to head on very different platforms.
Disney CEO Bob Chapek announced the “Mulan” move on an earnings call. He didn’t call it a strategy, and...
- 8/5/2020
- by Tom Brueggemann
- Indiewire
Similar News
Participant “Gratitude & Pride”: Ava DuVernay, Martin Sheen, Regina King, Alfonso Cuarón, Matt Damon, Diego Luna & More Ask Hollywood To Embrace Shuttered Company’s Social Impact Legacy
- 5/7/2024
- by Dominic Patten
- Deadline Film + TV
Video Streaming Subscriptions Reach Record Levels in Southeast Asia, Representing Rebound – Report
- 5/7/2024
- by Patrick Frater
- Variety Film + TV
“It’s frustrating a lot of the time”: Even the Generally Calm Ewan McGregor Slammed How One Star Wars Movie Was ‘The weirdest job you’ll ever do”
- 5/7/2024
- by Diya Majumdar
- FandomWire
Lynda Carter Honors ‘Wonder Woman’ Stunt Performer Jeannie Epper Following Death: “I Will Miss You”
- 5/7/2024
- by Armando Tinoco
- Deadline Film + TV
'Wonder Woman 3’ director Patty Jenkins reveals the Gal Gadot-starrer isn't likely to happen
- 5/7/2024
- by Agency News Desk
- GlamSham
Chris Pine Was “Stunned” That ‘Wonder Woman 3’ Was Canceled
- 5/7/2024
- by Carly Thomas
- The Hollywood Reporter - Movie News
Everything We Know About Thunderbolts
- 5/2/2024
- by Bryan Wolford
- JoBlo.com
Not Superhero Fatigue, Avengers: Infinity War Directors Blame One Habit of New Generation Viewers for MCU Downfall: “Everyone, including Marvel, is experiencing the same thing”
- 4/30/2024
- by Smriti Sneh
- FandomWire
Scarlett Johansson & Colin Jost’s Combined Net Worth Revealed: Marvel Star Accumulated 1550% More Wealth Than Her Better Half – Numbers Inside!
- 4/28/2024
- by Esita Mallik
- KoiMoi
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.