Several key aspects of the character were already in place at this time, too. For starters, he was an actual god. Second, he played the role of antagonist, and third and perhaps most important, he was a fan favorite in spite of his being a big bad.
In case you’re wondering whether this stuff is actually legit, Timely Comics was the name of Marvel Comics before it would change its name into the moniker that everyone around the world knows today. And characters like Loki,