‘The Morning Show’ Main Title Designers Angus Wall & Hazel Baird Address Weighty And Timely Themes Through Colorful, Abstract Sequence

‘The Morning Show’ Main Title Designers Angus Wall & Hazel Baird Address Weighty And Timely Themes Through Colorful, Abstract Sequence
For Apple TV+ drama The Morning Show, Angus Wall and Hazel Baird designed a main title sequence that was at once visually abstract and thematically rich, speaking to the various challenging facets of life in the high-pressure world of morning news.

Created by Jay Carson and Kerry Ehrin, the series centers on a popular breakfast news program broadcast out of New York, which is rocked to its core when one of its longtime anchors is fired, due to accusations of sexual misconduct.

Set to Benjamin Clementine’s “Nemesis,” the show’s title sequence centers on spheres of different colors and sizes, interacting in a series of playful vignettes. For Wall and Baird, two of the creative directors behind Elastic—a design studio launched in 2008, which this year claimed four Emmy nominations out of seven for Outstanding Main Title Design—the challenge of The Morning Show was to make sure that
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