Some moviegoers feel China’s exhibition sector has been unfairly targeted by prolonged closures and excessive Covid-19 prevention measures, Variety found in a WeChat-based survey of cinema patrons.
Survey respondents, who participated on the condition of anonymity, felt the protective measures required of cinemas helped to lower the risk of movie-going, but that the exhibition sector had been subject to overly cautious treatment.
The vast majority of the 36 respondents — around 60% of whom said they typically watch 1-5 movies a week — hailed from Shanghai, Beijing or other first-tier cities like Nanjing or Hangzhou. Most encountered the survey while attending the festival earlier this month, and are self-professed “movie fans,” or hardcore cinephiles.
More than half, or 58%, of respondents said they weren’t more worried or cautious about going to cinemas in the wake of the pandemic, while 33% said they were.
Many comments demonstrated faith in China’s Covid-19 prevention guidelines and management system.
Survey respondents, who participated on the condition of anonymity, felt the protective measures required of cinemas helped to lower the risk of movie-going, but that the exhibition sector had been subject to overly cautious treatment.
The vast majority of the 36 respondents — around 60% of whom said they typically watch 1-5 movies a week — hailed from Shanghai, Beijing or other first-tier cities like Nanjing or Hangzhou. Most encountered the survey while attending the festival earlier this month, and are self-professed “movie fans,” or hardcore cinephiles.
More than half, or 58%, of respondents said they weren’t more worried or cautious about going to cinemas in the wake of the pandemic, while 33% said they were.
Many comments demonstrated faith in China’s Covid-19 prevention guidelines and management system.
- 8/12/2020
- by Rebecca Davis
- Variety Film + TV
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