Apple’s high-flying stock lifted the company near a market value of $2 trillion after a report that the company will introduce bundles of its TV, music, videogame, iCloud and other services.
Shares in the tech giant gained 2% in mid-day trading to surpass $461, setting a new high of $464.14.
The company could start offering the bundles, known to employees as “Apple One,” in October when it starts selling a new line of iPhones, Bloomberg News reported. Pricing and tiers have not been determined. An Apple rep declined to comment on the report, which cited unidentified company sources, when contacted by Deadline.
Bundling could be a boon to the fortunes of Apple TV+, the streaming video service introduced last November. The company has offered a free year of the $5-a-month offering to anyone buying an Apple device, but that promotional window will be closing soon. After a less-than-optimal launch, when The Morning Show...
Shares in the tech giant gained 2% in mid-day trading to surpass $461, setting a new high of $464.14.
The company could start offering the bundles, known to employees as “Apple One,” in October when it starts selling a new line of iPhones, Bloomberg News reported. Pricing and tiers have not been determined. An Apple rep declined to comment on the report, which cited unidentified company sources, when contacted by Deadline.
Bundling could be a boon to the fortunes of Apple TV+, the streaming video service introduced last November. The company has offered a free year of the $5-a-month offering to anyone buying an Apple device, but that promotional window will be closing soon. After a less-than-optimal launch, when The Morning Show...
- 8/13/2020
- by Dade Hayes
- Deadline Film + TV
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