Tuesday, Sept. 8
Moviegoers Welcomed Back With CinemaSafe Video
The National Association of Theatre Owners has released a “Welcome Back to the Movies” short film that touts the Covid-19 health and safety protocols moviegoers will see.
NATO noted that more than 370 companies, comprising more than 3,000 locations, and more than 33,000 screens have signed on to the protocols and may display the CinemaSafe badge and protocols on their websites and at their theater locations. About two-thirds of the nation’s locations have reopened so far amid the pandemic.
Morgan Freeman Turning to Branding
Five-time Oscar nominee Morgan Freeman is teaming through his Revelations Entertainment with Uri Global to launch branding and marketing service Rev+5.0.
The service plans to produce high-quality branded entertainment that will feature Hollywood celebrities alongside popular influencers as they explore how new technologies, like smart devices or artificial intelligence, will impact and transform the future.
“The high-quality content will uplift brand perception amongst consumers,...
Moviegoers Welcomed Back With CinemaSafe Video
The National Association of Theatre Owners has released a “Welcome Back to the Movies” short film that touts the Covid-19 health and safety protocols moviegoers will see.
NATO noted that more than 370 companies, comprising more than 3,000 locations, and more than 33,000 screens have signed on to the protocols and may display the CinemaSafe badge and protocols on their websites and at their theater locations. About two-thirds of the nation’s locations have reopened so far amid the pandemic.
Morgan Freeman Turning to Branding
Five-time Oscar nominee Morgan Freeman is teaming through his Revelations Entertainment with Uri Global to launch branding and marketing service Rev+5.0.
The service plans to produce high-quality branded entertainment that will feature Hollywood celebrities alongside popular influencers as they explore how new technologies, like smart devices or artificial intelligence, will impact and transform the future.
“The high-quality content will uplift brand perception amongst consumers,...
- 9/9/2020
- by Dave McNary
- Variety Film + TV
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