The ShowRoom Cinema in Asbury Park and the Beach Cinema in Bradley Beach got the greenlight to reopen at the end of August when New Jersey Gov. Phil Murphy lifted restrictions on movie theaters. Mike Sodano, who owns both venues, says that even though he can turn on the marquee lights again after dimming them for roughly six months, he’s hesitant to start welcoming back customers.
“Movie theaters need three things to sustain themselves,” says Sodano. “They need profits, they need people and they need product. Well, this pandemic has affected all three.”
Sodano isn’t sure when he’ll begin making moves to reopen. The box office performance of Warner Bros.’ “Tenet,” the Christopher Nolan science-fiction epic that many exhibitors hoped would lure audiences back to cinemas during the coronavirus, has done little to assuage his anxiety. The film earned a meager $6.7 million in its second weekend, bringing...
“Movie theaters need three things to sustain themselves,” says Sodano. “They need profits, they need people and they need product. Well, this pandemic has affected all three.”
Sodano isn’t sure when he’ll begin making moves to reopen. The box office performance of Warner Bros.’ “Tenet,” the Christopher Nolan science-fiction epic that many exhibitors hoped would lure audiences back to cinemas during the coronavirus, has done little to assuage his anxiety. The film earned a meager $6.7 million in its second weekend, bringing...
- 9/16/2020
- by Brent Lang and Rebecca Rubin
- Variety - Film News
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