‘Antebellum’ Immediate #1 on VOD Charts While RBG Films Soar on Apple TV

‘Antebellum’ Immediate #1 on VOD Charts While RBG Films Soar on Apple TV
Five months after its scuttled April theatrical date, “Antebellum” is showing strong initial response on multiple VOD platforms. The premium-priced horror/thriller (with similarities to Jordan Peele’s hit “Get Out”) scored as the first top studio PVOD release since “Bill & Ted Face the Music” three weeks ago. With about 75 percent of North American theaters now open, they would have benefited from this title.

As always, we don’t have actual revenue totals. For “Antebellum,” however, its opening-weekend status is clear: It found top ranking on charts that rate by total gross (it achieved this in three days on FandangoNow and Vudu) and high placement on two other charts that list by transaction volume. (It debuted too late to place at Spectrum).

Lionsgate retained 80 percent of the take on “Antebellum,” compared to perhaps 50-55 percent for a theatrical run. On that basis, it means that if 500,000 consumers rented it,
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