‘WandaVision’ Trailer Racks Up Massive Traffic In 24 Hours Post-Emmys

  • Deadline
‘WandaVision’ Trailer Racks Up Massive Traffic In 24 Hours Post-Emmys
Exclusive: Audiences didn’t watch the Primetime Emmys on Sunday, which sank to a new low of 6.1M viewers, but there was something that kept their eyes glued in the 24 hours following the awards show: the trailer for Disney+/Marvel’s WandaVision.

We hear that the trailer in the 24 hours following its Emmy broadcast netted a massive 53M views online. That is believed to be the highest 24-hour draw online ever for a streaming service’s series ad spot.

“That’s in a league with Avengers and Fast & Furious franchises following a Super Bowl drop in a day,” entertainment social media monitor RelishMix tells Deadline tonight.

WandaVision had over 302,6k social mentions, which is also at feature tent-pole level volume pre-covid. The trailer did start trending on Twitter immediately following its airing on Sunday night rising to #4 and hitting #2 on the YouTube trending videos. Disney+ dropped the full length
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