New York Film Festival 2020: An Eventful Year

New York Film Festival 2020: An Eventful Year
There’s an essay by scholar Carol Squiers from 1985 called “The Corporate Year in Pictures.” In it, she engages in a semiotic analysis of the layouts of various annual reports to shareholders published by a number of corporations during the early 1980s. The article is essentially a study of how companies utilize text and image to construct their desired narratives—of the fiscal year, of their corporate image, and their overall brand identity. It’s a look at a more private component of the public relations machine, since the annual reports are understood to be internal documents, even though publicly-held companies must make their annual reports available to anyone who requests them, by order of the Securities and Exchange Commission.The most notable image in Squiers’ article appears on the cover of the 1982 report for Johnson & Johnson. On an all-white layout, there is a small picture of a bottle
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