The firestorm over controversial Netflix film “Cuties,” which led to a huge spike in U.S. customer cancellations following its debut earlier this month, burned out after a few days, according to new data.
“Cuties” tells the story of an 11-year-old Senegalese girl living in Paris who struggles to find her identity, torn between her family’s Muslim traditions and her peer group’s attempts to emulate the sexualized personae of women as portrayed in Western culture and on social media. The film includes scenes of the protagonist, Amy, performing highly sexualized dance routines with the Cuties dance crew and shows the underage characters in other adult situations — and, predictably, a backlash ensued. That caused the hashtag “#CancelNetflix” to trend on Twitter following its Sept. 9 release worldwide on the streaming service.
But while there was a temporary escalation in cancellations, the Netflix churn rate in the U.S. died down...
“Cuties” tells the story of an 11-year-old Senegalese girl living in Paris who struggles to find her identity, torn between her family’s Muslim traditions and her peer group’s attempts to emulate the sexualized personae of women as portrayed in Western culture and on social media. The film includes scenes of the protagonist, Amy, performing highly sexualized dance routines with the Cuties dance crew and shows the underage characters in other adult situations — and, predictably, a backlash ensued. That caused the hashtag “#CancelNetflix” to trend on Twitter following its Sept. 9 release worldwide on the streaming service.
But while there was a temporary escalation in cancellations, the Netflix churn rate in the U.S. died down...
- 9/25/2020
- by Todd Spangler
- Variety - Film News
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