It will be many months before exhibitors might expect to see box-office returns that resemble the norms we once took for granted. In the meantime, a different metric has taken hold: Is there proof that domestic theaters are gaining traction against the audience’s pandemic resistance? Does it makes sense to go for broke with a high-end domestic release?
This weekend did not offer that evidence. The top 10 titles took in around $10 million, with somewhere under $12 million all told. This weekend saw perhaps 3 percent more theaters open over last weekend, which totaled a little over $11 million. All told, a little over 75 percent of all U.S. complexes are open; the total percentage for North America is a bit higher since nearly all Canadian theaters are now open.
There were four new entries, which included two reissues; they brought in less than $2 million. The overall take for the weekend is likely to be somewhere under $12 million,...
This weekend did not offer that evidence. The top 10 titles took in around $10 million, with somewhere under $12 million all told. This weekend saw perhaps 3 percent more theaters open over last weekend, which totaled a little over $11 million. All told, a little over 75 percent of all U.S. complexes are open; the total percentage for North America is a bit higher since nearly all Canadian theaters are now open.
There were four new entries, which included two reissues; they brought in less than $2 million. The overall take for the weekend is likely to be somewhere under $12 million,...
- 9/27/2020
- by Tom Brueggemann
- Indiewire
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