Disney is rolling out GroupWatch, a feature that enables up to seven Disney+ subscribers to simultaneously view and react to a movie or series.
It is the most ambitious push into social viewing by any streaming service yet, expanding on efforts by Hulu and Amazon Prime Video as well as apps like Netflix Party and Scener, which added Disney+ to its roster over the summer. Unlike those other offerings, though, Disney’s GroupWatch is not a web browser extension or something limited to a laptop. It is available, with a few minor exceptions, on all connected platforms where Disney+ can be viewed, on screens of all sizes.
By tapping the GroupWatch icon on a series or film on Disney+ via a mobile device or the web, a subscriber can invite others to join. Once those invites are accepted, the viewing session can occur via a connected-tv device or smart TV.
It is the most ambitious push into social viewing by any streaming service yet, expanding on efforts by Hulu and Amazon Prime Video as well as apps like Netflix Party and Scener, which added Disney+ to its roster over the summer. Unlike those other offerings, though, Disney’s GroupWatch is not a web browser extension or something limited to a laptop. It is available, with a few minor exceptions, on all connected platforms where Disney+ can be viewed, on screens of all sizes.
By tapping the GroupWatch icon on a series or film on Disney+ via a mobile device or the web, a subscriber can invite others to join. Once those invites are accepted, the viewing session can occur via a connected-tv device or smart TV.
- 9/29/2020
- by Dade Hayes
- Deadline Film + TV
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