Pharrell Williams hasn’t stopped running … on behalf of “Letter to My Godfather,” the original song he wrote for Netflix’s “The Black Godfather,” a documentary about legendary music executive Clarence Avant. Qualifying for the Oscars as a film with a theatrical release, the Emmys as a Netflix production and the Grammys as a work of music for visual media, it’s been on an awards campaign circuit since its June 2019 release.
Its journey began in campaigning for an Oscar, which involved fall Q&As with Academy members; a performance at the Nov. 3 Hollywood Film Awards, where Williams took to the stage with a full choir; an early December appearance on “The Late Show With Stephen Colbert”; followed by a top-of-the-year appearance on “Jimmy Kimmel Live.” All that promotion did get the song to the Academy Awards shortlist, but when the nominations were announced Jan. 13, its Oscar chances ended.
But...
Its journey began in campaigning for an Oscar, which involved fall Q&As with Academy members; a performance at the Nov. 3 Hollywood Film Awards, where Williams took to the stage with a full choir; an early December appearance on “The Late Show With Stephen Colbert”; followed by a top-of-the-year appearance on “Jimmy Kimmel Live.” All that promotion did get the song to the Academy Awards shortlist, but when the nominations were announced Jan. 13, its Oscar chances ended.
But...
- 10/6/2020
- by Jazz Tangcay
- Variety Film + TV
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