Neon has snatched the domestic theatrical rights to Justin Simien’s new horror film “Bad Hair.”
The Oscar-winning distributor behind “Parasite” will take the film out to drive-in theaters nationwide before it debuts on Hulu on Oct. 23, Variety has learned.
Markets will include New York, Los Angeles, Chicago, Houston, Philadelphia, Atlanta, New Orleans, Detroit, Austin, Sacramento and Las Vegas. “Bad Hair” was acquired for millions out of Sundance this year, where it was received as an energetic American take on hair horror and a probe of Black female identity.
Hulu is Neon’s streaming video partner, and the companies have enjoyed fruitful partnerships on titles like “Palm Springs,” the Sundance sale record-breaker from Andy Samberg that premiered this summer.
“Bad Hair” has played the Essence Festival, CurlFest, UrbanWorld — where Simien received the 2020 festival ambassador award — Chicago Film Festival, New York Comic Con, Beyond Fest and One Music Festival. Simien wrote and directed the movie,...
The Oscar-winning distributor behind “Parasite” will take the film out to drive-in theaters nationwide before it debuts on Hulu on Oct. 23, Variety has learned.
Markets will include New York, Los Angeles, Chicago, Houston, Philadelphia, Atlanta, New Orleans, Detroit, Austin, Sacramento and Las Vegas. “Bad Hair” was acquired for millions out of Sundance this year, where it was received as an energetic American take on hair horror and a probe of Black female identity.
Hulu is Neon’s streaming video partner, and the companies have enjoyed fruitful partnerships on titles like “Palm Springs,” the Sundance sale record-breaker from Andy Samberg that premiered this summer.
“Bad Hair” has played the Essence Festival, CurlFest, UrbanWorld — where Simien received the 2020 festival ambassador award — Chicago Film Festival, New York Comic Con, Beyond Fest and One Music Festival. Simien wrote and directed the movie,...
- 10/13/2020
- by Matt Donnelly
- Variety Film + TV
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