Exclusive: Bela Bajaria, Netflix’s newly-crowned head of global TV, has underlined the streamer’s commitment to British content in some of her first remarks after being elevated to her new role last month.
Bajaria oversees Netflix’s vast slate of original series from across the world and, after setting her top team on Tuesday, she told Deadline that the UK will remain a huge market under her watch.
Netflix co-ceo Reed Hastings has said that the company spent £400M ($520M) in the UK last year, making it the “biggest place that Netflix develops content outside the U.S.” Bajaria does not expect this level of spending to fall.
“We don’t break it out publicly by US vs outside, but I don’t see our investment in the UK changing in the near term,” she said over an email Q&a. “The UK is one of the best places...
Bajaria oversees Netflix’s vast slate of original series from across the world and, after setting her top team on Tuesday, she told Deadline that the UK will remain a huge market under her watch.
Netflix co-ceo Reed Hastings has said that the company spent £400M ($520M) in the UK last year, making it the “biggest place that Netflix develops content outside the U.S.” Bajaria does not expect this level of spending to fall.
“We don’t break it out publicly by US vs outside, but I don’t see our investment in the UK changing in the near term,” she said over an email Q&a. “The UK is one of the best places...
- 10/28/2020
- by Jake Kanter
- Deadline Film + TV
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