From ‘Blair Witch Project’ to ‘The Exorcist’: The Most Profitable Horror Movies at the Box Office

From ‘Blair Witch Project’ to ‘The Exorcist’: The Most Profitable Horror Movies at the Box Office
Once upon a time, in a bygone era, people felt comfortable leaving the house to watch a movie in theaters without fears of contracting or spreading a deadly virus. There were unexpected hits and some painful misses. But through the highs and lows, there was at least one genre that reliably drew audiences: horror.

For the most part, it didn’t matter if scary movies were good or bad. Something about the communal experience of getting spooked was enough to ensure people would turn out in droves. And studios have long been banking on the business of horror because their relatively low budgets almost guarantee outsized returns. These movies often get away with minuscule price tags because they don’t rely on special effects and actors agree to work for scale with the promise of future profits and back-end deals.

“Horror movies don’t take as much revenue to become profitable,
See full article at Variety »

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