One of the hardest calls a development executive faces is deciding on the right home for a project.
Lauren Neustadter, head of film and TV for Reese Witherspoon’s Hello Sunshine media banner, has a gut check that she exercises before the company gets involved with a new project. As she explains to Variety podcast “Strictly Business,” before they get behind something, she tries to make sure that the project isn’t a prestige item for a network or streamer’s development slate, but actually has a hope of getting made.
“We really do look at it not just from a passionate producer point of view, but from a buyer point of view, and that has been helpful,” Neustadter says.
Neustadter worked in film development for 20th Century Fox and TV for Fox Broadcasting Co. before she was tapped as one of Hello Sunshine’s first employees.
“A huge part...
Lauren Neustadter, head of film and TV for Reese Witherspoon’s Hello Sunshine media banner, has a gut check that she exercises before the company gets involved with a new project. As she explains to Variety podcast “Strictly Business,” before they get behind something, she tries to make sure that the project isn’t a prestige item for a network or streamer’s development slate, but actually has a hope of getting made.
“We really do look at it not just from a passionate producer point of view, but from a buyer point of view, and that has been helpful,” Neustadter says.
Neustadter worked in film development for 20th Century Fox and TV for Fox Broadcasting Co. before she was tapped as one of Hello Sunshine’s first employees.
“A huge part...
- 10/28/2020
- by Cynthia Littleton
- Variety - Film News
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