”Streaming rights were the only dynamic part.”
Italy’s Mia Market has just wrapped up its digital edition. While the hybrid physical and online event closed on October 20, the platform – which hosted 300 movies and all industry panels on demand – was available for all badge holders until October 25.
The Rome-based audiovisual event was the first hybrid market to take place after the first lockdown. However, it ended up coinciding with another Covid-19 spike across Europe and kicked off just before Italy entered a semi-lockdown status. The event declared an attendance of 5,000 participants on site and 3,000 online, from 50 countries. In total 1,800 industry professionals were issued a badge.
Italy’s Mia Market has just wrapped up its digital edition. While the hybrid physical and online event closed on October 20, the platform – which hosted 300 movies and all industry panels on demand – was available for all badge holders until October 25.
The Rome-based audiovisual event was the first hybrid market to take place after the first lockdown. However, it ended up coinciding with another Covid-19 spike across Europe and kicked off just before Italy entered a semi-lockdown status. The event declared an attendance of 5,000 participants on site and 3,000 online, from 50 countries. In total 1,800 industry professionals were issued a badge.
- 10/29/2020
- by Gabriele Niola
- ScreenDaily
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