PVOD vs. Streaming Is the Real Battle for First-Run Movies — Not Theaters vs. Home

PVOD vs. Streaming Is the Real Battle for First-Run Movies — Not Theaters vs. Home
In Cinemark’s third-quarter earnings call November 3, CEO Mark Zoradi announced a loss of $148 million — and, going forward, theatrical windows would be a matter of case-by-case negotiation with distributors. In AMC’s third-quarter earnings statement the day prior, which included losses of $905 million, the exhibitor touted its deal with Universal as an important asset for the future.

Exhibition fought off encroachments for decades, but theaters have never been so weak. Some theater owners would like to cast these new precedents as Covid-era exception, but neither the AMC-Universal deal nor Cinemark’s willingness to play films with limited window would happen if theaters felt there was an alternative.

There’s another, more optimistic element that may also be in play. By addressing VOD head on, AMC and Cinemark are becoming active participants in its future. It also means they chose a side in a major battle, and it’s not theaters vs.
See full article at Indiewire »

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