Update Sunday Am: Focus Features is calling Let Him Go‘s opening weekend at $4.1M after a Saturday that was up 6% over Friday with $1.56M. Sunday is being figured at $1.07M.
Talking about how the specialty label released an older adult skewing (66% over 35) feature in the pandemic marketplace, leaning toward women 52%; demos which have been seen as reluctant to head back to the cinema, Focus Distribution Boss Lisa Bunnell tells Deadline this morning, “There are moviegoers who want to go back to theaters. If you don’t offer them a film, if you don’t give people the opportunity to see a movie, you’ll never know if they’ll go back or not.” Bunnell also adds, “We’re just trying to keep theaters going.”
In an earlier note sent out to press, Bunnell beamed about the specialty label’s B.O. notch of having two movies open back-to-back at the weekend B.
Talking about how the specialty label released an older adult skewing (66% over 35) feature in the pandemic marketplace, leaning toward women 52%; demos which have been seen as reluctant to head back to the cinema, Focus Distribution Boss Lisa Bunnell tells Deadline this morning, “There are moviegoers who want to go back to theaters. If you don’t offer them a film, if you don’t give people the opportunity to see a movie, you’ll never know if they’ll go back or not.” Bunnell also adds, “We’re just trying to keep theaters going.”
In an earlier note sent out to press, Bunnell beamed about the specialty label’s B.O. notch of having two movies open back-to-back at the weekend B.
- 11/8/2020
- by Anthony D'Alessandro
- Deadline Film + TV
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