Will legions of remote-wielding TV viewers start to think of their set-top box or broadband hub as a kind of shopping cart?
NBCUniversal struck a partnership with PayPal that it says will make the relatively new concept of buying items suggested by TV programs easier and quicker, part of a growing bid by the Comcast-owned media conglomerate to generate new revenue at a time when the business of soliciting TV advertising is in flux.
After launching e-commerce efforts earlier this year on its Syfy cable network and in October on Spanish-language broadcaster Telemundo, NBCUniversal now intends to use a PayPal payments system to help consumers purchase goods from a marketplace of more than 60 retailers who will be able to flag products at various appropriate instances across all of its media holdings. As part of that agreement, PayPal will highlight shoppable gift guides featured online on Bravo, E!, NBC Sports,...
NBCUniversal struck a partnership with PayPal that it says will make the relatively new concept of buying items suggested by TV programs easier and quicker, part of a growing bid by the Comcast-owned media conglomerate to generate new revenue at a time when the business of soliciting TV advertising is in flux.
After launching e-commerce efforts earlier this year on its Syfy cable network and in October on Spanish-language broadcaster Telemundo, NBCUniversal now intends to use a PayPal payments system to help consumers purchase goods from a marketplace of more than 60 retailers who will be able to flag products at various appropriate instances across all of its media holdings. As part of that agreement, PayPal will highlight shoppable gift guides featured online on Bravo, E!, NBC Sports,...
- 11/9/2020
- by Brian Steinberg
- Variety Film + TV
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