Sunday Am Update: Universal/Blumhouse’s Freaky is coming in lower than expected at $3.7M after a $1.4M Saturday that dipped 6% from Friday’s $1.5M. With overseas totaling $1.9M from 20 territories, including Australia, Freaky‘s global start stands at $5.6M. It’s the 14th time that a Blumhouse movie has led the box office in the studio’s history. Blumhouse’s last No. 1 pic was The Invisible Man, with $28.2M before the pandemic threw the box office into the dumpster.
While Wall Street and exhibition stocks got excited about the potential of a Covid-19 vaccine in the near future, with the Pfizer trials at over a 90% effective rate, those good vibes weren’t seeping into the box office this past weekend. Moviegoers continued to be jarred by TV news chatter of increased lockdowns and record spikes across the country.
It’s clear, given the numbers, that the major studios aren’t investing in these movies,...
While Wall Street and exhibition stocks got excited about the potential of a Covid-19 vaccine in the near future, with the Pfizer trials at over a 90% effective rate, those good vibes weren’t seeping into the box office this past weekend. Moviegoers continued to be jarred by TV news chatter of increased lockdowns and record spikes across the country.
It’s clear, given the numbers, that the major studios aren’t investing in these movies,...
- 11/15/2020
- by Anthony D'Alessandro
- Deadline Film + TV
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