Abdellaoui was previously managing director of Newen Distribution, the production and distribution company owned by French’s biggest TV network TF1 Group. Prior to joining Newen, Abdellaoui was deputy director of TV sales at EuropaCorp, as well as senior acquisition manager at the Disney Channel for France and Emea. Abdellaoui will be the majority shareholder of Marathon Studio. Banijay France’s CEO François de Brugada pointed out that Marathon is a renowned brand name in France and “is one that Banijay has owned for some time.” Marathon was a subsidiary of Zodiak Media, which was bought by Banijay in 2016.
Banijay France also recently tapped French film and TV veteran Dominique Farrugia to take the leadership of Banijay’s production label EndemolShine Fiction,