Is Food The New Merch For Creators? And Are Ghost Kitchens The Next Frontier?

Is Food The New Merch For Creators? And Are Ghost Kitchens The Next Frontier?
Food is one of the most popular content categories on YouTube, so it would follow that creators in the space might pursue culinary merch products -- rather than or in addition to traditional apparel items -- in building their burgeoning online empires.

And beyond the Rosanna Pansinos and Sean Evanses of the world, even non-food YouTube creators -- like David Dobrik (who is rumored to be getting into the pizza business), coffee entrepreneur Emma Chamberlain, and The Try Guys' Keith Habersberger (hot sauce) and Zach Kornfeld (looseleaf team) -- are trying their hands at culinary ventures.

In many ways, says Kornfeld -- who sold out of the 25,000-piece initial run for his Zadiko tea brand -- launching a food product harnesses the same skills as being a video creator.

"The product is just step one, but then you need the graphic design and the marketing, and, above all, the story,
See full article at Tubefilter News »

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