Food is one of the most popular content categories on YouTube, so it would follow that creators in the space might pursue culinary merch products -- rather than or in addition to traditional apparel items -- in building their burgeoning online empires.
And beyond the Rosanna Pansinos and Sean Evanses of the world, even non-food YouTube creators -- like David Dobrik (who is rumored to be getting into the pizza business), coffee entrepreneur Emma Chamberlain, and The Try Guys' Keith Habersberger (hot sauce) and Zach Kornfeld (looseleaf team) -- are trying their hands at culinary ventures.
In many ways, says Kornfeld -- who sold out of the 25,000-piece initial run for his Zadiko tea brand -- launching a food product harnesses the same skills as being a video creator.
"The product is just step one, but then you need the graphic design and the marketing, and, above all, the story,
See full article at Tubefilter News »
And beyond the Rosanna Pansinos and Sean Evanses of the world, even non-food YouTube creators -- like David Dobrik (who is rumored to be getting into the pizza business), coffee entrepreneur Emma Chamberlain, and The Try Guys' Keith Habersberger (hot sauce) and Zach Kornfeld (looseleaf team) -- are trying their hands at culinary ventures.
In many ways, says Kornfeld -- who sold out of the 25,000-piece initial run for his Zadiko tea brand -- launching a food product harnesses the same skills as being a video creator.
"The product is just step one, but then you need the graphic design and the marketing, and, above all, the story,