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Many of the biggest Black Friday sales moved online in 2020 because a pandemic make in-person shopping (particularly in throngs of other deal-seeking people) inadvisable. In past years, Cyber Monday, a.k.a. the Monday after Thanksgiving (and Black Friday) was a way for retailers to entice even the most reticent shoppers to make pre-Christmas purchases online. Black Friday migrated online as well, but there’s still great sales on Cyber Monday. In fact, plenty of online retailers extended the shopping holidays into a long weekend, or even week-long, event.
Amazon will continue