Steve Carell plays Santa Claus leading an elf reinvention of Christmas in The Greatest Gift, the latest long-form ad for Xfinity TV and broadband.
The Comcast division debuted a two-minute version of the short film on NBC’s broadcast of the Macy’s Thanksgiving Day Parade, with a three-and-a-half-minute version going online right afterward. (Watch the longer one above.) The branding effort is following the pattern established with last Thanksgiving’s popular mini-reboot of E.T. The Extra Terrestrial.
Craig Gillespie, director of I, Tonya and upcoming Disney release Cruella, took the helm for the spot, which depicts a last-minute reworking of the Christmas ritual. The tumultuous events of 2020, from Covid-19 to the presidential election to racial unrest, necessitate a change to the usual approach to the holidays. “After the year we’ve had, the usual gifts just aren’t going to cut it,” Santa informs a group of elves via a videoconference.
The Comcast division debuted a two-minute version of the short film on NBC’s broadcast of the Macy’s Thanksgiving Day Parade, with a three-and-a-half-minute version going online right afterward. (Watch the longer one above.) The branding effort is following the pattern established with last Thanksgiving’s popular mini-reboot of E.T. The Extra Terrestrial.
Craig Gillespie, director of I, Tonya and upcoming Disney release Cruella, took the helm for the spot, which depicts a last-minute reworking of the Christmas ritual. The tumultuous events of 2020, from Covid-19 to the presidential election to racial unrest, necessitate a change to the usual approach to the holidays. “After the year we’ve had, the usual gifts just aren’t going to cut it,” Santa informs a group of elves via a videoconference.
- 11/26/2020
- by Dade Hayes
- Deadline Film + TV
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