When Sylvia Bugg rejoined PBS for a third stint in February 2020, the public broadcaster faced a conventional set of challenges. Then March happened, and everything became very unconventional.
The onset of the coronavirus pandemic in the U.S. and the summer of social upheaval that followed had a dramatic effect on PBS. Now Bugg — who last month was promoted to chief programming executive and Gm of general audience programming — is drawing inspiration from the last few months as she charts a forward-looking content strategy for the organization.
“The real lesson and revelation in all of this was how we had to pivot over the summer, dealing with everything from a pandemic to conversations about race and racism in America, and now an election,” says Bugg. “For me, it is continuing the work of ensuring that our core content strategy remains strong in terms of audience appeal and an audience engagement.
The onset of the coronavirus pandemic in the U.S. and the summer of social upheaval that followed had a dramatic effect on PBS. Now Bugg — who last month was promoted to chief programming executive and Gm of general audience programming — is drawing inspiration from the last few months as she charts a forward-looking content strategy for the organization.
“The real lesson and revelation in all of this was how we had to pivot over the summer, dealing with everything from a pandemic to conversations about race and racism in America, and now an election,” says Bugg. “For me, it is continuing the work of ensuring that our core content strategy remains strong in terms of audience appeal and an audience engagement.
- 11/26/2020
- by Daniel Holloway
- Variety Film + TV
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