Everyone knows about the challenges facing major sports events in the Covid-19 world. Face masks, social distancing, bubble isolation and no spectators are among the features. Now imagine having to apply those same rules to a violent direct contact sport like rodeo. That’s the conundrum facing the Cowboy Channel as it tries to present the Wrangler National Finals Rodeo, the Super Bowl of the sport, which it will showcase for ten hours per day over ten days beginning December 3. The event is being held at Globe Life Park, the Fort Worth, Texas Stockyards and Fort Worth Convention Center. It marks a move away from its longtime home in Las Vegas, where it annually sold out. The Cowboy Channel is available via in 42 million cable and satellite homes via DirecTV, Dish, Verizon Fios, AT&T U-verse and other carriers. There are limited seats at the live event as well.
The Cowboy...
The Cowboy...
- 11/28/2020
- by Bruce Haring
- Deadline Film + TV
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