This year, studios and movie theater owners are settling for scraps.
Only one new movie, Universal and DreamWorks’ “The Croods: A New Age,” was released in theaters. The animated sequel to 2013’s unexpected hit “The Croods” surpassed expectations, generating $9.71 million over the weekend and $14.22 million since opening on Wednesday. While that’s considered a success in the age of coronavirus, it’s the lowest Thanksgiving haul in modern history.
“This level of business is a far cry from typical Thanksgiving weekend releases, but success and failure in the middle of a pandemic should be viewed in relative terms,” says Shawn Robbins, chief analyst at Box Office Pro.