It’s tough to make precise comparisons, but the effort is worthwhile. Studios will look at this data point and apply it to their platform strategies for future releases.
The total box office for the three-day weekend will come in at around $15 million. Last year, led by the second weekend of “Frozen II,” it grossed $181 million.
Of course, this comes with fewer than half of domestic theaters open, and without its two largest markets. So, a rough calculation: If all theaters were open and operating with the same market resistance, the total might have been somewhere in the $35 million-$40 million range. (That number would