Spearheaded by Cannes Film Market and Argentina’s Incaa agency, Ventana Sur, Latin America’s biggest movie market, will put through an out-of-the-box reset of market dynamics. Running Nov. 30 to Dec. 4, it will also register the energetic and exciting build up of women on the Latin American film scene, as directors, producers and market playmakers.
Following is a down-to-the-wire appreciation of 2020’s edition:
A Multi-City Movie Market Revolution?
Movie markets traditionally take place in one physical setting. No more. In an unprecedented move, the brainchild of Cannes Film Market head Jerome Paillard, Ventana Sur looks set for a game changing five city on-site roll-out to run from Nov. 30 to Dec. 4 in Madrid, Mexico City, Sao Paulo, Santiago de Chile and Colombia’s Bogotá. In some ways, Ventana Sur was unlucky. France’s lockdown lift does not kick in until Dec. 15, nixing planned screenings in Paris, the world’s art film capital.
Following is a down-to-the-wire appreciation of 2020’s edition:
A Multi-City Movie Market Revolution?
Movie markets traditionally take place in one physical setting. No more. In an unprecedented move, the brainchild of Cannes Film Market head Jerome Paillard, Ventana Sur looks set for a game changing five city on-site roll-out to run from Nov. 30 to Dec. 4 in Madrid, Mexico City, Sao Paulo, Santiago de Chile and Colombia’s Bogotá. In some ways, Ventana Sur was unlucky. France’s lockdown lift does not kick in until Dec. 15, nixing planned screenings in Paris, the world’s art film capital.
- 11/30/2020
- by John Hopewell and Jamie Lang
- Variety Film + TV
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