Two recent films shared top honors this week on leading VOD charts. Of top significance is the early success of “Let Him Go” (Focus), one of several current releases from Universal and its specialty unit that is available for $19.99 only three weeks after its theatrical debut. “The New Mutants” (Disney), which was released in August and has a lower $5.99 cost placed #1 on two charts.
“Let Him Go,” a contemporary Western starring Kevin Costner and Diane Lane, soared on FandangoNow and Apple TV, two charts that provide the most immediate response. The former ranks by dollars paid; the latter lists by number of transactions. Placing ahead of films with much lower prices suggests very strong interest and hints that the Universal/Focus strategy could be working. The film also placed #6 at Google Play. With an earlier deadline, Spectrum usually lags behind the others; expect it to show up next week.
Also scoring well this week,...
“Let Him Go,” a contemporary Western starring Kevin Costner and Diane Lane, soared on FandangoNow and Apple TV, two charts that provide the most immediate response. The former ranks by dollars paid; the latter lists by number of transactions. Placing ahead of films with much lower prices suggests very strong interest and hints that the Universal/Focus strategy could be working. The film also placed #6 at Google Play. With an earlier deadline, Spectrum usually lags behind the others; expect it to show up next week.
Also scoring well this week,...
- 12/1/2020
- by Tom Brueggemann
- Indiewire
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