Exclusive: Cassandra Vargas, who previously served as Vice President of Entertainment Strategies at Rogers & Cowan/Pmk, has joined the Los Angeles office of 42West as Vice President in the Entertainment Marketing Division. The company has also promoted its west coast public relations professionals Greg Cortez, Britney Ross, and Julia Rossen to VP roles. All are joining existing VPs Tara Fitzpatrick Portanova, Todd Nickels and Jodie Oriol in New York, and Ashton Fontana, Jordan Van Brink, and Megan Zehmer in LA.
“We are so happy that Cass has joined us. Her tremendous expertise, relationships, creativity, and ability to collaborate on all types of campaigns are a perfect fit within our culture and integral to our growth,” said CEO Amanda Lundberg, who made the announcement. “Greg, Britney, and Julia have all done excellent work representing longtime clients while also bringing new talent to the firm. They are outstanding, innovative strategists and their...
“We are so happy that Cass has joined us. Her tremendous expertise, relationships, creativity, and ability to collaborate on all types of campaigns are a perfect fit within our culture and integral to our growth,” said CEO Amanda Lundberg, who made the announcement. “Greg, Britney, and Julia have all done excellent work representing longtime clients while also bringing new talent to the firm. They are outstanding, innovative strategists and their...
- 12/9/2020
- by Amanda N'Duka
- Deadline Film + TV
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