As Europe cracks down on moviegoing and ski tourism to stem Covid-19 infections, Dubai-based exhibitor Vox Cinemas is instead launching a movie theater in an indoor ski resort being touted as the Middle East’s first cinema in the snow.
Located inside Dubai’s Mall of the Emirates — which is home to the city’s indoor, snow-covered ski hill and to penguin shows — Vox Cinema’s new Snow Cinema features socially-distanced lounge-style seating and a wide range of comfort food options. Besides popcorn, they comprise: hot chocolate, also peppermint flavored, and a savory menu that includes roasted baby potatoes topped with raclette, hotdogs and burgers, all to be followed by “decadent desserts such as festive mince pies and gingerbread Dutch pancakes,” according to promotional materials.
As for the movies menu, besides family-friendly festive favorites such as “The Grinch,” “Frozen 2” and “Daddy’s Home 2” other titles set to play the...
Located inside Dubai’s Mall of the Emirates — which is home to the city’s indoor, snow-covered ski hill and to penguin shows — Vox Cinema’s new Snow Cinema features socially-distanced lounge-style seating and a wide range of comfort food options. Besides popcorn, they comprise: hot chocolate, also peppermint flavored, and a savory menu that includes roasted baby potatoes topped with raclette, hotdogs and burgers, all to be followed by “decadent desserts such as festive mince pies and gingerbread Dutch pancakes,” according to promotional materials.
As for the movies menu, besides family-friendly festive favorites such as “The Grinch,” “Frozen 2” and “Daddy’s Home 2” other titles set to play the...
- 12/11/2020
- by Nick Vivarelli
- Variety Film + TV
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